On "Blood Gimmick," vocalist Daryl Wilson gets to the point: "We all have this tendency to go through the motions. Checking boxes with no real meaning behind the action. It's a shell game. People perform for others when they could just be genuine, they hide behind hollow gestures, and put out meaningless noise as if they have something real to say. When the masks come off, you see the truth. Make substantive moves. Stop playing the game. Life is too short."